Hatton Country World
Hatton County World is a popular family attraction in Warwickshire. It also manages an additional leisure site near London called Willows Farm Village.
Project
Hatton Country World is made up of two attractions; Hatton Farm Village offering a family fun day out and Hatton Shopping Village offering over 20 shops in a stunning setting. Willows Farm Village also hosts the Willows Farm Shop which is marketed as a separate brand.
The challenge was to present each part of the attractions in its own right and to work under the overall brand umbrellas. It further had to appear to a wide audience and clearly demonstrate the fun, excitement and range of activities that are on offer. With changes to the events and activities on a weekly basis an in house content management was an essential requirement so that the site could be updated quickly and easily.
Solution
By splitting down the information into 4 clear ‘user friendly’ channels we structured the site to enable quick and easy access to the most crucial information. Working on the basis that pictures tell a better story than words, we used large visuals and tapped into Hatton’s own photo library to communicate a lively and ‘real’ experience of visiting each part of the attractions. With just a short session of training the marketing team is now empowered to update and maintain their website themselves.
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